To set up your Google AdWords is very simple but to fully understand how it all works and make the most of your money takes a bit longer.  To make it really pay you need to small amount of time each week and to learn a bit more about how AdWords works. If you are committed it will be possible to drive many new leads to your site that make you lots of money. Here is a short and simple guide to get you started.

Would you like to know more about how to set up your own website and web shop? Do you need to know how to increase your company website visibility? Do you want to save mail costs and increase PR by online communications with your customers? Are you put off by all those expensive seminars on Internet Marketing? Mamut are offering you a FREE 30 min webinar which shall introduce you to the £20bn a year industry which is booming despite the current credit crunch. This free webinar will show you how quickly you can be promoting your company and selling your products online.

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Feedback from several of our readers has shown that “cash flow” is a major concern for businesses right now so we have put together a quick guide with some ideas of how you might improve your cash flow. Below are six steps to help you get your cash flow under control.

Step 1. Know you financial position 

First and most important thing is to know the current financial position of your business. Make sure this includes all information about profit margins so you can see where potential opportunities might lie. Invest in Business Software so that you are always only a click away from getting the accounting information you need about your business.

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There is certain legislation relevant to when you are selling online. This legislation ensures that any personal data customers provide is kept secure, goods and services meet quality and suitability standards and online contracts are legally binding.

The Data Protection Act 1998 regulates how you deal with personal information in customer records. The Act affects information that you have on computer as well as some paper-based records. Basically, it means that you need to be open about how you use information and follow these principles. You can download information on how to comply with the Data Protection Act from the Information Commissioner's Office (ICO) website here (PDF) - Opens in a new window. 

Make 2009 the best year yet for business success. Here are some top 10 resolutions, not in order of importance, that businesses could make to give them a boost this year.

ONE - Reorganise the office
On just about every New Year resolution top ten list, organisation can be a very helpful goal. Whether you want your office organized enough that you can invite clients over on a whim, or at least enough that you can find the stapler when you need it, these tips and resources in myBetterBusiness should get you started on the way to a more organised business life. Don’t Need It - Don’t Want It - It Goes! 

This item shows how you can use a technique known as the 80/20 rule to analyse your business sales and profits from customers, products and service and channels to market. This information helps you to make decisions about allocating scarce business resources to achieve the best available returns and deciding how the business should grow.

Even the best businesses are sometimes faced with a customer who isn't satisfied with the goods they've bought or who simply wants their money back.

GREEN
Decades in the making, this £100 billion market has its roots in everything from water to energy to food. Look especially to organics, clean energy, alternative fuels, and water reuse and recycling services. WRAP (Waste & Resources Action Programme) offer Capital Grants to small businesses that have identified a clear gap in the market or have a strategic need. Business Link also has a wealth of information on green grants, and Envirowise can offer support and advice to 'green' businesses. The Department for Environment, Food and Rural Affairs will be able to tell you about Government grants available and the Carbon Trust can offer invaluable advice.

Our world is changing. We all need more skills than ever before.  Our future. It's in our hands.  Small businesses are an important engine of our economy and we must make sure that we support them during tough economic times.

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This is Jiten here at Mamut with some helpful advice that will make a difference to your business. Remember "Cash is King" so this month MyBetterBusiness is dedicated to helping you optimise cash flow and looking at opportunities that can generate sales at a low cost if not free. If you have an Adwords account there's a brilliant one page AdWords Management Sheet for you to download here FREE OnePageAdwordsManager.doc (78.50 kb)